Make a point of reading this over the break; do it in chunks, make notes identifying key points. Put the notes into the "WIDER READING" document so we can see them: Power to the people The future of entertainment Media giants are battling for viewers’ attention. There will be blood Print edition | Briefing Nov 14th 2019 | LOS ANGELES I n hollywood lingo , Disney+ launched hot. On blitz day, as Disney called the eve of its television-streaming service’s debut on November 12th, a massive marketing campaign reached a climax. Buses in its theme parks were wrapped in ads, employees in Disney shops wore qr codes for people to sign up with smartphones and abc ’s “Dancing with the Stars” trailed the excitement to come. By the end of the first day, 10m people had signed up—beyond Disney’s highest expectations, it said. Its servers struggled to cope. The company rushed to fix the glitches, as viewers devoured “The Mandalorian”, a specially made ...
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