Lingfield College Business

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On a lighter note, how Starbucks is trying to steal a march on rivals; in the newspaper there is a poll at the end - do the poll to see whether the readership thinks it will work! Making money from new parents is like taking candy from a baby Starbucks has smartly sussed that ladies with babies, reluctant to relinquish old habits, are keener than ever to visit cafes and restaurants   Facebook 3 Twitter Pinterest 0 LinkedIn 0 Share 3 Email Sweet smell of success: Catering to parents with children makes good business sense.   Photo: Alamy         By Jemima Lewis   03 Mar 2016 Two things that Starbucks has sussed about mothers: first, our bodies are 90 per cent made up of milky coffee, which requires constant replenishing; and second, we very much want to be wanted. Hence, its new “pa...

Schumpeter   Businesses should think carefully about continuing to heap work on their customers May 9th 2015 | From the print edition          IN 1916 Clarence Saunders changed the face of retailing when he opened his first Piggly Wiggly supermarket in Memphis, Tennessee. Hitherto, shops had kept all their goods behind the counter: customers told the staff what they wanted, waited while their purchases were bagged up, then handed over their money. Saunders came up with the idea of self-service. Customers selected their own groceries from the shelves, and took their baskets to a cashier on the way out. Saunders proclaimed that by cutting labour costs his idea would “slay the demon of high prices”.   At its height, in 1932, the Piggly Wiggly empire had 2,660 stores. Saunders had lost control of the company in the 1920s but he kept innovating, seeking to perfect the fully automated shop. This i...