Theme 1 Section 1.5 Leadership

Great video on what "leadership" really is:


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External environment theory (SLEPT)

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We have looked at the issue of competition within markets; however, firms have to be aware of many other changes and developments in the markets within which they operate, or want to operate. The term for assessing these issues id "SLEPT" analysis - and below is a good explanation of it in a current environment:                                 External environment theory SLEPT analysis (sometimes also called PEST analysis) Before creating business plans or when evaluating existing ones it is important to 'scan' the external environment. This takes the form of a SLEPT analysis, i.e. an investigation of the Social, Legal, Economic, Political, and Technological influences on a business. In addition it is also important to be aware of the actions of your competitors. These forces are continually in a state of change. ...
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Paper 3 Entertainment Topic:

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Make a point of reading this over the break; do it in chunks, make notes identifying key points. Put the notes into the "WIDER READING" document so we can see them: Power to the people The future of entertainment Media giants are battling for viewers’ attention. There will be blood Print edition | Briefing Nov 14th 2019 | LOS ANGELES I n hollywood lingo , Disney+ launched hot. On blitz day, as Disney called the eve of its television-streaming service’s debut on November 12th, a massive marketing campaign reached a climax. Buses in its theme parks were wrapped in ads, employees in Disney shops wore  qr  codes for people to sign up with smartphones and  abc ’s “Dancing with the Stars” trailed the excitement to come. By the end of the first day, 10m people had signed up—beyond Disney’s highest expectations, it said. Its servers struggled to cope. The company rushed to fix the glitches, as viewers devoured “The Mandalorian”, a specially made ...
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E-commerce article for Yr13

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http://www.theguardian.com/business/2016/jan/30/future-of-e-commerce-bricks-and-mortar Amazon leads the way into the real world as online real estate – once heralded as the next frontier for retail – becomes crowded and expensive  Amazon’s first physical book store in Seattle. Photograph: Amazon Mark Walsh Saturday 30 January 2016  12.00 GMT Last modified on Sunday 31 January 2016  00.02 GMT Share on Pinterest Share on LinkedIn Share on Google+ Shares 63 Comments 6   Save for later Remember when the future of retail was online? Now it seems that online retailers have decided they can’t get by without bricks and mortar. Amazon raised eyebrows in November when it  opened its first brick and mortar extension  – a bookstore in Seattle’s University Village. The online giant’s rise, after all, is blamed for laying waste to independent bookshops across the country. But Amazon is only among the la...
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