Corporate objectives - damage limitation - VW

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E-commerce article for Yr13

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http://www.theguardian.com/business/2016/jan/30/future-of-e-commerce-bricks-and-mortar Amazon leads the way into the real world as online real estate – once heralded as the next frontier for retail – becomes crowded and expensive  Amazon’s first physical book store in Seattle. Photograph: Amazon Mark Walsh Saturday 30 January 2016  12.00 GMT Last modified on Sunday 31 January 2016  00.02 GMT Share on Pinterest Share on LinkedIn Share on Google+ Shares 63 Comments 6   Save for later Remember when the future of retail was online? Now it seems that online retailers have decided they can’t get by without bricks and mortar. Amazon raised eyebrows in November when it  opened its first brick and mortar extension  – a bookstore in Seattle’s University Village. The online giant’s rise, after all, is blamed for laying waste to independent bookshops across the country. But Amazon is only among the la...
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Price Elasticity of Demand study notes from tutor2u

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Understanding how demand for a product might change as price changes is essential to an effective marketing strategy.   First, a quick acronym - price elasticity of demand is often to just "PED": much quicker to write, particularly in an exam, so we'll use it here.   PED measures the responsiveness of demand for a product following a change in its own price .   The formula for calculating the co-efficient of elasticity of demand is: Percentage change in quantity demanded   divided by the percentage change in price   Since changes in price and quantity usually move in opposite directions, we usually do not bother to put in the minus sign. We are more concerned with the co-efficient of elasticity of demand [however, in the exam be precise and use the minus sign].   By calculating Ped, a business can assess how a change in price will affect the demand for its products. This is really useful information for any marketing plan, but also h...
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Gig economy, workers' rights, staff as assets/costs

Pimlico Plumber worker should be paid sick pay, court rules in landmark gig economy case Court of appeals says Pimlico Plumbers gig workers entitled to full employment status    CREDIT:  PA   Cara McGoogan   10 FEBRUARY 2017 • 12:00PM R Rules for companies that employ workers in the gig economy could change after a Court of Appeal ruled against Pimlico Plumbers in a landmark case.  The Court ruled that Pimlico Plumbers' self-employed contractors in fact qualify as workers, meaning they are entitled to employment rights such as sick pay, minimum wage and paid holiday.  Gary Smith, a former employee of the London plumbing company, brought the case, claiming that he should have been entitled to basic employment rights. Mr Smith sued the company after he was dismissed following a heart attack. He said his status was more akin to an employee than contractor and that he should have received benefits such as sick...
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