Advertising on social media
RICHARD REED: ANIMAL SPIRITS There is only one winner when start-ups advertise on Facebook Richard Reed September 3 2017, 12:01am, The Sunday Times One hell of an ad sales guy: Mark Zuckerberg I think about Mark Zuckerberg every single day. Not in a bromance sort of way. Although anyone who makes billions while wearing a hoodie to work is my kind of guy. No, it is more because every day at Jam Jar, our angel investing fund that backs UK entrepreneurs, we sit through pitch after pitch, for every conceivable type of start-up, from dog food to posh watches, and everyone — and I do mean literally everyone — is selling their equity and raising millions and millions of pounds seemingly for one reason — to pay for ads on Facebook. It is a phenomenon so consistent across the companies we see, the money being raised is so big and the faith in the strategy so absolute, that at the end of every pitch, we are always left with the same conclusion: we should just buy share...